Digital Strategy for Modern Brands

Joe Pemberton, UX Leader

My past prepared me for my current focus. I'm working on an enterprise-scale, multi-screen user experience that serves an audience of 16 million in 100+ countries.

In 2003 I co-founded a mobile and device UI agency called Punchcut. Before that I was a Creative Director at Razorfish focused on consumer user experiences. Along the way I collaborated on Typophile.com for many years, spoke about user experience, design, typography, and advertising at numerous conferences. Occasionally I write about user experience. 18 years ago I designed the award-winning JetBlue identity that is as timeless today as I hoped it would be all those years ago.

How can I help with the direction of your digital brand? 

Some of my better UX blog posts

_ 7 Universal principles of user experience
_ The UX serenity prayer
_ Empathy in UX: Why I put an iPod on my teams’ desk
_ UX Research: Start seeing bears
_ When a priority is not a priority
_ “You’re holding it wrong.” Vertical video is not a passing fad
_ Getting the most from your in-house UX team